Email marketing generates $36–42 in revenue for every $1 spent — far outperforming social media, paid search, and display advertising.
Why Email Works So Well for Travel
Email is the only marketing channel where you have direct, permission-based access to your audience. Unlike social media, where an algorithm decides who sees your content, an email lands in every subscriber's inbox.
Our email list of 4,200 past clients generates more revenue than 85,000 Instagram followers. Every newsletter produces at least 3–5 direct booking inquiries.
— Karin, boutique travel agency in Austria
The Five Emails Every Travel Agency Should Send
1. Welcome sequence: 3-email series introducing your agency and best products.
2. Monthly newsletter: Curated mix of destination inspiration, tips, and featured tours.
3. Seasonal promotions: Quarterly offers tied to booking seasons with genuine urgency.
4. Post-trip follow-up: Thank them, request a review, and suggest their next trip.
5. Re-engagement: Sent to clients who have not opened emails in 6 months.
Key Info at a Glance
Average email ROI: $36–42 per $1 spent
Good open rate for travel: 25–35%
Optimal sending frequency: 2–4 emails per month
Best performing email type: Seasonal destination spotlights with specific tour recommendations
Insider Tip
Segment your email list and never send the same email to everyone. Segmented emails have 14% higher open rates and 100% higher click rates.
Warning
Never buy an email list. A list of 500 genuinely interested subscribers will outperform a purchased list of 50,000 strangers every time.