Upselling & commissions

Turn every tour guide into a revenue partner with structured upselling and transparent commissions.

Empower tour guides to recommend add-ons during trips, track conversions, and calculate commissions automatically β€” turning service delivery into a revenue channel.

Overview

Upselling & commissions

The upselling module transforms your field team from pure service delivery into an informed sales channel. Guides receive contextual recommendations based on the trip, season, and group profile. When they recommend an experience and the traveler converts, the commission is calculated automatically and tracked through to payout. Back-office teams see every recommendation, conversion, and commission in one view.

Guided selling rules

Configure which add-ons to suggest based on tour type, season, group size, and traveler profile.

Guide portal

Guides see their assigned trips and recommended upsells through a dedicated mobile-friendly portal.

Automatic commissions

Commission rates, calculations, and payout tracking are fully automated per item and per guide.

The challenge

Your guides know what travelers want β€” but there is no system to capture and reward that insight.

Tour guides are the closest touchpoint to your customers during the trip. They hear preferences, spot opportunities, and could recommend relevant experiences β€” but most companies have no structured way to capture those recommendations, convert them into bookings, or reward guides for the revenue they generate.

1

Guides occasionally mention add-on experiences informally, but there is no way to track which recommendations were made or whether travelers followed up.

2

Commission calculations are done manually in spreadsheets at the end of each month, leading to disputes and delayed payments.

3

There are no rules for what to recommend β€” guides either push whatever they remember or nothing at all, missing revenue opportunities.

4

The back office learns about upsell opportunities days after the trip when the guide mentions it casually, by which time the traveler's interest has cooled.

5

Guides have no visibility into their own commission history, pending payouts, or conversion performance.

Our solution

Structured upselling with intelligent recommendations and automatic commission tracking.

destinationlab gives every guide a portal showing their upcoming trips with contextual upsell recommendations. Guided selling rules match add-ons to the right trips based on tour type, season, group size, and more. When a guide logs a recommendation, the back office sees it immediately and can convert it to a quote or order. Commissions calculate automatically based on configurable rates per item.

Guided selling engine that matches upsell items to trips based on configurable rules β€” tour type, season, group size, country, accommodation, activity type
Guide portal with mobile-friendly interface showing assigned trips, recommended upsells, and commission history
Real-time recommendation tracking β€” guides log interest level, the back office reviews and converts to quotes or orders
Automatic commission calculation with configurable rates per item, per guide, or per category
Commission lifecycle management β€” pending, approved, paid, or clawed back β€” with full audit trail
Performance analytics showing conversion rates, revenue generated, and top-performing guides
25%
Average revenue uplift from guide-driven upsells
3x
More upsell recommendations vs. informal approach
0
Commission disputes with automated calculations
48h
Average time from recommendation to conversion
Capabilities

Everything you need from upselling & commissions

Guided selling rules

Define which upsell items to suggest for which trips. Match on tour type, season, group size, traveler country, order total, journey month, accommodation, and activity type. Add guide hints so they know how to position each recommendation.

Guide portal

Guides access a dedicated portal via secure token. They see upcoming trips, group details, recommended upsells with hints, and their commission history. Mobile-optimized for use on the go.

Recommendation workflow

Guides log upsell interest with priority and notes. The back office reviews recommendations, contacts travelers, and converts to quotes or orders. Status tracking from recommendation through conversion.

Commission engine

Configure commission rates per upsell item or category. The system calculates commissions automatically on conversion, tracks approval workflows, and manages payout status.

Upsell catalog

Maintain a catalog of upsellable items β€” extra tours, experiences, transfers, merchandise, insurance, upgrades. Each item has a price, commission percentage, and category for reporting.

Performance analytics

Track upsell conversion rates by guide, item, destination, and season. Identify top performers, popular add-ons, and revenue trends to optimize your upsell strategy.

How it works

Get started with upselling & commissions

01

Build your upsell catalog

Add items your guides can recommend β€” experiences, transfers, upgrades, merchandise. Set prices and commission percentages for each.

02

Configure selling rules

Define which items to suggest for which trips. Set conditions based on tour type, group size, season, and other booking attributes.

03

Activate guide portals

Give each guide access to their portal. They will see upcoming assignments with contextual upsell recommendations and guide hints.

04

Track and convert

Review guide recommendations in real time. Contact interested travelers, convert to bookings, and watch commissions calculate automatically.

Who it's for

Built for teams that need upselling & commissions

Experience upgrades during tours

A guide notices the group loves historical sites. The system already suggests a private Egyptologist session as an upsell for this tour type. The guide mentions it, logs the interest, and the office sends a quote within hours.

Transfer and accommodation upsells

For groups arriving a day early, guides can recommend airport transfers and extra hotel nights. Commission incentives ensure guides actively look for these opportunities.

Seasonal experience packages

During festival season, the system automatically recommends cultural experiences as upsells. Guides get specific talking points and the conversion rate jumps because the recommendations are timely and relevant.

β€œOur guides went from occasionally mentioning add-ons to actively recommending relevant experiences on every trip. Upsell revenue increased 30% in the first quarter, and guides love seeing their commissions tracked transparently.”
Karim Hassan
Operations Manager, Atlas Journeys
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